What is Surface?
An intelligent marketing system that learns from revenue.
Leads, Context, and Agents
Together, they let Surface build almost any campaign at lightning speed, then learn from the result and improve the next one.
What's included
Campaign Engineering
- Content campaign agents
- SEO and AEO workflows
- AI visibility monitoring
- Reusable campaign templates
- Multi-channel execution
- Closed-loop optimization
Lead Intelligence
- Unified lead data layer
- Real-time enrichment
- Buyer research agents
- AI lead scoring
- Segments and audiences
- Evidence-backed qualification
Inbound Capture
- Traffic intelligence
- Dynamic lead forms
- Partial-response capture
- Qualification and routing
- Unlimited sales scheduling
- CRM and MAP sync
Marketing Operations
- Vault marketing context
- System agents
- Visual workflow builder
- Agentic CMS
- Permissions and governance
- Revenue feedback signals
FAQ
Who is this for?
Surface is for B2B revenue teams that want to create more pipeline without adding disconnected tools or headcount. It gives founders, growth and demand generation teams, content and paid media teams, GTM engineers, and sales leaders one system for buyer intelligence, campaign execution, conversion, and revenue feedback.
Can't we already do this in our CRM?
Your CRM stores form data, ownership, and outcomes. Surface enriches the signals around those records, qualifies buyers with evidence, routes the right next step, and feeds the result back into the CRM. It acts on the data without replacing the system of record.
How is Surface different from marketing automation?
Traditional automation follows predefined branches using the fields it already has. Surface agents can research missing context, make evidence-backed decisions inside your rules, and coordinate campaigns, lead workflows, routing, and measurement across the stack.
Does Surface replace our existing marketing stack?
No. Surface connects to the systems your team already uses, including your website, CRM, scheduling, enrichment, analytics, and publishing tools. Your existing records, permissions, and ownership rules remain in place.
Why not just run campaigns from Claude?
Claude can help you think, research, and create inside a conversation. Surface gives that work the connected operating layer it needs to run in production: live buyer and revenue context, governed workflows, permissions, publishing, attribution, and feedback from every result. You can still work from Claude through Surface MCP, while Surface executes across your stack and preserves the context for the next campaign.
Where should we start?
Start with one measurable workflow, such as improving inbound conversion, qualifying and routing leads, or launching content faster. Once that workflow is producing results, Surface can expand across the rest of the marketing system.
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