Give sales inboundit wants to work

Fix lead qualityBook a Demo
GovSpend
GigaNextiva

Flip a rule and watch the same lead pass or fail.

This is the shared inbound definition. Click a lead, then turn rules on and off. Sales and marketing see the same decision.

Scoring agent

Ranked by real fit and intent. Reps work the top first

ModelFit50%Intent30%Engagement20%
  • 1Maria IlustreVanta · fit 94 · intent 7181
  • 2Sam WhitfieldChili Piper · fit 88 · intent 6443
  • 3Chloe DuboisQonto · fit 68 · intent 3428
  • 4Dee OkaforUnresolved · fit 21 · intent 124

How it works

Surface evaluates every lead against a natural-language ruleset and sends research agents for the real-time evidence behind the decision.

  1. 01

    Define lead quality.

    Write the rules in the same language your team already uses.

    Fit 01
    Intent 02
    Value 03
  2. 02

    Research every lead.

    Verify company, role, and use case with source evidence.

    Company 01
    Role 02
    Use case 03
  3. 03

    Route with context.

    Send sales the score, rationale, and recommended next step.

    Score 01
    Evidence 02
    Owner 03

Then sales sees the same decision, with the evidence attached.

Fit, exclusions, and research land on one record before anyone picks up the lead.

Qualification

Resolve the buyer, then apply your rules

Resolved from vanta.com

Company

Vanta

Segment

B2B SaaS · Compliance

Territory

United States

Rules applied

  • Buyer resolvedVanta · B2B SaaS · Complianceblocking
  • ICP fit ≥ 70Scored 92
  • Company size ≥ 50480 employees
  • Eligible to bookUnited States is in a covered territoryblocking
ICP fit threshold70
QualifiedRoute to an owner and offer a calendar

The details

FAQ

Surface unifies first-party behavior, enrichment, fit, intent, and account context before a lead reaches sales, helping teams prioritize real buyers and filter low-quality demand.

No. Surface works alongside systems such as Salesforce and HubSpot, adding shared intelligence and agentic execution without requiring a rip-and-replace migration.

Surface can use first-party website activity, forms, CRM records, campaign engagement, and revenue outcomes. The exact connections depend on the workflow you choose to launch.

Surface is structured around platform scope and usage rather than charging for every teammate. Talk with the team for pricing based on your workflows and volume.

Set up once

Build an inbound definition sales and marketing can share

Fix lead quality