How do we route inbound without a round-robin?
18 citations
Create more of the demand that becomes pipeline
Surface learns from the buyers sales accepts and the opportunities they create.
Select the buyers sales already wanted. Build the next brief from them.
This is not a blank campaign. Click the accepted records, then build a brief from the roles and questions they share.
Evidence agent
3 claims · 3 sources
Evidence board
3 shownWhich form fields actually become pipeline?
24 citations
How do we turn accepted leads into the next campaign?
11 citations
How it works
Surface turns buyer evidence into the next campaign brief.
- 01
Start from evidence.
Use accepted leads and buyer questions, not a blank brief.
Leads 01Questions 02ICP 03 - 02
Write one brief.
Lock audience, message, and the outcome sales wants again.
Audience 01Message 02Outcome 03 - 03
Measure qualified demand.
Judge the campaign by inbound quality, not pageviews.
Inbound 01Meetings 02Pipeline 03
Then the campaign starts from those buyers, not a blank page.
Accepted leads and the questions they asked become the brief.
Evidence Agent
5 claims · 4 sources
Evidence board
5 shownBuyers compare us on routing reliability, not price.
18 citationsDeals stall when ops can't prove attribution to finance.
24 citationsMid-market teams want setup measured in days, not quarters.
11 citationsForm length is the most cited reason for drop-off.
31 citationsChampions need a one-pager to sell this internally.
9 citations
Demand generation needs a quality signal
Most campaign systems optimize what they can see quickly: impressions, clicks, submissions, and cost per lead.
Surface connects campaign activity to fit, sales acceptance, opportunity, and revenue so the next campaign can be based on outcomes deeper in the funnel.
Lead with content grounded in real buyers
Content Campaign Agents use those signals to plan and produce reviewed campaigns for similar audiences.
Campaign workspace
A campaign workspace listing campaign assets with their review status and the approval steps before publishing.Buyer evidenceCampaign planReview
Awaiting reviewAssetStatus
Brand controls checkedReviewer: dana@northwind.example.com
How the loop works
Connect and analyze
Connect qualified-lead, opportunity, ICP, source, and campaign context, and identify patterns worth testing without treating correlation as certainty.
Select and generate
Select a buyer, problem, offer, channel, and measurable campaign outcome, then generate a plan and coordinated assets.
Review and publish
Route each asset through human review and brand controls, then publish or export through supported connections.
Stops for human approval
Measure and feed the loop
Measure engagement, inbound quality, sales acceptance, and pipeline, and feed validated outcomes into the next campaign.
Paid campaign workflows are in pilot
For selected customers, Ad Campaign Agents can help:
- Build audiences
- Recommend creative and landing-page variants
- Connect spend to qualified outcomes
- Propose budget or targeting changes
All actions operate within explicit spend, platform, brand, and approval guardrails; availability and supported ad platforms must be confirmed.
Start where your data is strongest
Numbers Station
How Numbers Station connected lead intelligence to pipeline growth
30%increase in pipeline
95%leads enriched automatically
The details
FAQ
How does Surface generate more qualified demand?
Surface turns real buyer, content, conversion, and revenue signals into campaign direction, helping teams create demand around evidence instead of assumptions.
How quickly can we get started?
Most teams begin with one high-value workflow, connect the systems and context it needs, validate the output, and expand from there. Timing depends on the use case and existing data setup.
Does Surface replace our CRM or marketing automation platform?
No. Surface works alongside systems such as Salesforce and HubSpot, adding shared intelligence and agentic execution without requiring a rip-and-replace migration.
How does Surface use AI agents?
Surface agents research, reconcile data, detect signals, create campaign work, and coordinate next actions using the context and permissions available in your workspace.
Can our team review work before it goes live?
Yes. Agent actions can follow explicit permissions, approval paths, and human review so your team controls what is published or changed.
What data does Surface need?
Surface can use first-party website activity, forms, CRM records, campaign engagement, and revenue outcomes. The exact connections depend on the workflow you choose to launch.
How is Surface priced?
Surface is structured around platform scope and usage rather than charging for every teammate. Talk with the team for pricing based on your workflows and volume.
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