Won and lost both teach the system. Apply an outcome and the next lead is scored with that lesson.
Operational feedback
3 findings waiting on a change
What attribution found
Surface feeds every revenue outcome into the next campaign.
Won, lost, and accepted leads write back onto the same record.
Feed that outcome into qualification, routing, and the next brief.
The next piece of work starts from what actually created revenue.
Won, lost, and accepted leads turn into the next rule, route, or campaign.
Operational feedback
10 findings waiting on a change
What attribution found
When those systems remain disconnected, teams optimize each stage for its local metric and lose the buyer-level evidence that could improve the whole journey.
A prospect starts a form and leaves. Instead of letting the interaction disappear, Surface captures, enriches, and retains the permissioned information already provided.
Lead Intelligence evaluates the account against approved ICP rules, and sales follows up. Scheduling, ownership, and outcomes synchronize with HubSpot or Salesforce.
The opportunity becomes a new signal, and a Content Campaign Agent creates for similar buyers. The team reviews the campaign plan and connected assets before publishing.
Promotion uses the same buyer context; selected pilot customers get Ad Campaign Agent recommendations for human approval. New inbound is measured by quality and pipeline.
Qualified-pipeline measurement feeds the result back into future qualification, planning, and targeting decisions.
Your team's approvals, edits, and decisions are meaningful context too. Surface preserves the rules and judgment that shape execution.
Teams can ask which campaign created qualified demand, which buyer pattern is becoming more common, and which message deserves another cycle.
Filter by audience, source, message, and campaign.
Stage shape only. No values are shown, because none are verified.
Each workflow uses shared definitions and returns its result to the same system.
Improve the inbound you already have with Lead Intelligence, or launch a content campaign through Claude or Codex. Both paths build the same buyer context and measurement loop.
Kintsugi
The details
Buyer signals inform qualification and campaigns, while sales acceptance, opportunities, and revenue outcomes flow back into the system to improve the next decision.
Most teams begin with one high-value workflow, connect the systems and context it needs, validate the output, and expand from there. Timing depends on the use case and existing data setup.
No. Surface works alongside systems such as Salesforce and HubSpot, adding shared intelligence and agentic execution without requiring a rip-and-replace migration.
Surface agents research, reconcile data, detect signals, create campaign work, and coordinate next actions using the context and permissions available in your workspace.
Yes. Agent actions can follow explicit permissions, approval paths, and human review so your team controls what is published or changed.
Surface can use first-party website activity, forms, CRM records, campaign engagement, and revenue outcomes. The exact connections depend on the workflow you choose to launch.
Surface is structured around platform scope and usage rather than charging for every teammate. Talk with the team for pricing based on your workflows and volume.
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