Maddy FennessyGrowth Marketing Lead, Metronome“We feel pretty embedded in Surface, especially since we did the PLG stuff there. I would consider Surface to be like a pretty core part of what is running our website, which is a good thing.”
Agentic Enrichment
Your form captured an email, and sales still has to guess who that person is.
You already have the email. The rest of the person should come with it.
Surface reads the work email and fills name, title, company, and headcount so the form does not have to ask for fields you can look up.
maria.ilustre@vanta.com
0 of 10 enabled fields resolved
Surface EnrichmentConnected
10 of 10 fields active · person + organization
FieldResolved valueTriggerActive
Person
First name—on email
Last name—on email
Job title—on email
LinkedIn URL—on email
Phone—on email
Profile picture—on email
Organization
Company name—on domain
# Employees—on domain
Industry—on domain
Annual revenue—on domain
How it runs
What happens after the form captures an email
1
Read the email
Fill name, title, company, and size from it so those fields do not have to live on the form.
2
Try the next source
If one vendor is empty on a field, another source can still write it. A gap in coverage should not mean a blank CRM cell.
3
Look up the account
Public pages for funding, hiring, and launches get attached with a source, so the rep can see where the note came from.
4
Keep using the same record
Later research writes onto that lead in the Lead Data Layer, which scoring, routing, and campaigns already read.
Scoring and routing already read this record.
If the fields are empty, scoring and routing are working off a name and an email.
Evidence chain
One journey · 6 linked stages · weakest join 88%
De-anonymised from the ad click id, then confirmed when she submitted her work email.
The identity join is the weakest link at 88%. The chain reports that rather than hiding it behind a single confident-looking number.
Marketers Love It. Sales Feels It.
Read customer storiesMaddy FennessyGrowth Marketing Lead, Metronome
Shubh AgrawalSan Francisco, Valley“If we turned off Surface tomorrow, we'd lose a lot of inbound. We're almost entirely inbound-driven, so Surface is a critical part of how we operate.”
Alexandra DoanSan Francisco, Nextiva“We actually saw that 37% more users on average converted with the new form that they built for us”
Pujun BhatnagarCEO, Kintsugi“We're growing at the speed of light, and Surface is one of the few vendors keeping up with us. I'd pay whatever it takes to solve this problem, and Surface solved it.”
Angela KouChief of Staff, Juicebox“Whenever I had a feature request, the Surface team would update me throughout the process and follow up after launch to make sure everything was working correctly. It really feels like a white-glove experience.”
Ian ChristopherCEO, Galley“We used Typeform in the early days. It was great but you can tell when a company outgrows it. Surface gives us the mechanics we liked from Typeform, but with enterprise-grade control over brand, format, and functionality.”
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